Mark Zuckerberg has been making a BBQ game. That's not a sentence anyone needed in their week, but it's the most interesting detail to come out of Meta's latest Muse launch.
The feature is called spaces, and it landed on Friday. You describe an idea to Muse, Meta's AI app, and it builds you a little custom thing to keep: a gift tracker, a planning board, a daily word game. "Playing around with spaces in Muse lately — tell Muse what you need and it builds it. I've made a BBQ game, an event tracker, and a home control dashboard," Zuckerberg posted on X, as quoted by TechCrunch.
So what is a space, once you take the launch glitter off?
A mini app, or a fancy chat?
Depends who you ask, which is the fun part. Meta calls a space "a custom experience you create inside Muse," and says each one becomes part of the app, so you can return to it whenever you like.
TechCrunch's Lucas Ropek is less dazzled. Ropek's reading is that spaces are basically breakout conversations built around a particular topic, living in the sidebar where you talk to your agent. Open the vacation one, and you're back working on the vacation.
Both descriptions can be true. The difference is what Meta says happens next. You can keep changing a space after it's built, adding what's missing or trying a new look. You can pin it to the sidebar, move it into your main tabs, hide it or schedule when it appears. Meta's example is a weekly planner up front during the workweek, swapped for weekend plans on Saturday.
Yes, there are games
Meta's list of suggestions leans organisational: a wedding planner with RSVPs and vendor invoices, a client hub for freelancers, an order tracker for small businesses, a school dashboard that pulls events from emails and adds them to your calendar.
Then, tucked in the middle, there's a trivia game that quizzes you on your favorite movies, music or sports team, plus that daily word game in the announcement's opening lines. Neither Meta nor TechCrunch says how the BBQ game plays, so its critical reception remains a mystery.
The part that does the real work
The bigger pitch is connected apps. "Connect the apps you use, and your spaces keep themselves up to date in the background," Meta says, so concert dates, price changes or savings progress appear without you asking.
Meta's own examples involve Instagram saves, Marketplace listings and buyer messages, school emails, flights and invoices. Its announcement doesn't spell out exactly which apps can connect.
Who gets it
Since Friday, spaces have been available everywhere Muse is available, Meta says. Sharing isn't here yet: the company says it's still exploring ways to let you share spaces with other people.
Meta also says it's rolling out specialized versions of its models to Muse, trained with learnings from Muse Wonder, though it doesn't say what that changes for users.
This is Muse's second new feature in a week, TechCrunch notes, following Muse Voice, which lets people video chat with the agent and give it spoken commands. TechCrunch also reports that Zuckerberg put the agents at 10 million users in the US and Canada on Meta's October earnings call, less than two months after they debuted. It's a crowded corner too, with OpenAI's dots and SpaceXAI's Grokbot chasing the same cute-helper crowd.
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